target audience

the website results are

This is a chart from the NRS website, that shows the different age groups that buy different types of magazines and the amounts of them that are bought. This shows that the target audience for my music magazine should be aimed at people aged between 15-44. as the most sales are to people in this age group, with magazine sales reaching the 139000. although sales in other ages groups are still occurring they are nowhere near as high. the sales in the last month for Top Of The Pops magazine reached 169000.This age group would be the best to target a new POP magazine to, the only question being is there room in the market for yet another POP magazine?

The main POP magazines that these young people are buying are things like Top Of The Pops as the younger generations aspire to be like their favourite POP stars and want to find out about them so they can copy their style and they way they act.

The typical profile for a typical reader of a POP magazine would be that they are most likely to be mainstreamers, they go with the flow and don't want to stand out from the crowd, they will usually buy the latest make up, CDs or DVDs just to fit in with those around them. They will probably be in the groups C2D or E, this is shown on the chart as only 62 people from the category ABC1 buy theTop Of The POPs magazines are more people from the category C2D and E. The magazine should be targeted at the younger of the age group as they are the ones that are more likely to buy the magazines.